Xbox brand partnership
This case study demonstrates my ability to:
Help shape popular tech and entertainment brands across multiple touchpoints.
Strategically expand a line of business.
Develop robust pipelines that ensure efficiency, accuracy, and the flexibility needed to maintain artistry.
Creative Direction • Brand building • Packaging • pipeline development • product visualization • animation
Today
Xbox is one of TGD’s longest-running partnerships. The video above shows the breadth of our work together. We designed packaging, product visualization, brand guidelines, websites, point-of-purchase marketing, and retail category management, to name a few.
My role
I actively contributed to each of these foundational creative services that shaped the Xbox brand since 2012. I led the TGD 3D, Motion, and Post-production teams as we grew our lines of business to include product visualization, content creation, and video production. I established effective work models with the Xbox in-house creative team and global partners.
