HoloLens Experience Imagery
This case study demonstrates my ability to:
Be hands-on, and deliver refined composition, look-dev, lighting, and compositing to tell a story.
Provide on-set VFX supervision.
Envision and portray use cases for new technology.
Art Direction • VFX Supervision • Modeling • shading • Animation • Lighting • Compositing
The challenge
Microsoft HoloLens is a smart headset that blends our physical and digital worlds in a new Mixed Reality (MR). It is distinct from AR and VR in the amount of interaction it offers between the real world and digital holograms.
Our mission was to visually introduce MR - along with the potential use cases - to the world. We were strategic partners in identifying and designing the most impactful brand assets for HoloLens.
Our approach
We needed to target two groups at once: developers, to inspire them to create for this platform, and early-adopter consumers to drive demand and create a marketplace. Through lifestyle imagery, we invited them to imagine new worlds with new possibilities.
My role
As 3D Art Director, the holograms were my responsibility. To create the images, we captured custom photography on-location, then rendered the holograms separately using 3D software. I led the 3D team as we developed an ownable look and feel, concepted use-cases, and refined our processes both on-set and in-studio. The Creative Lead/Art Director for this overall account was Zoe McNamara.
VFX Supervision, composition design, character poses, material refinement, lighting, and the majority of the compositing work.
VFX supervision and 3D Art Direction
On-set
I served as VFX Supervisor during several multi-day, multi-location photo shoots. I helped our processes grow increasingly sophisticated with each shoot. This included hologram visualization that helped make our shots much more dynamic and personal.
VFX Supervision, 3D Art Direction, and camera matching. Imagine the data needed to accurately match a 360-degree camera array!
The impact
Today, Microsoft is seen as a leader in the MR space. Ahead of its time, it beat rivals Apple and Magic Leap to the market by over half a decade. During that time, we helped increase awareness and find their new target audience: enterprise customers.
VFX Supervision, 3D Art Direction, composition design, 3D scene layout, character pose, lighting and compositing.
VFX Supervision and 3D Art Direction
VFX Supervision and 3D Art Direction
The team
Zoe McNamara - Creative Lead/Art Director | Heather Ottmar - Senior Project Manager | Chanelle DeSloover - 3D Art Director | Jessica Yaxley - Project Manager | Amaru Zeas - Senior 3D Artist | T Kihara - Senior 3D Artist | Steve Worden - 3D Artist | Dylan Leach - 3D Artist | Kole Montross - Colorist/Compositor | Aly Sankey - Designer | Brandon Korvas - Associate Designer | Brent Sandifer - Designer
VFX Supervision, 3D Art Direction, and compositing.