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Tomorrow’s showroom
This Virtual Reality experience showcases my ability to:
Spearhead projects that strategically advance studio capabilities, leading to RFI’s and new work.
Lead art teams to thrive in a rapidly evolving industry by developing AR/VR capabilities.
Art Direction • STRATEGIC insight • Experience design • video shoot PLANNING AND DIRECTION
The challenge
In discussions with prospective clients like Cadillac and Amazon, I noticed an increasing interest in VR solutions for marketing and sales.
My role
Our experience with Microsoft HoloLens gave my team an advantage in this emerging arena. To capitalize on it, I created a brief and directed the execution of a VR demo experience.
Our approach
The Ten Gun Virtual Showroom was born. We embraced the immersive power of the technology to invite users on a journey of discovery. They lost track of time as they unveiled and customized their own motorcycles.
The result
We created an exciting demo experience by combining our design, marketing, and technical expertise. Amazon agreed. Shortly after experiencing our Virtual Showroom, they awarded us our first project.
The team
Chanelle DeSloover - Art Director, Project Manager | Nathan Rhinehart - Senior 3D Artist | T Kihara - Senior 3D Artist | Steve Worden - 3D Artist | Tim Harding - Technical Artist | Jeff Anderson - Senior Designer | Holli Alvarado - Senior Compositor | Kole Montross - Senior Visual Artist | Johann Gomez - Art Director (video script, layout, design)